A strategic and results-oriented technology leader with principal-level expertise in User Experience (UX) Design, applied Artificial Intelligence, and enterprise systems. He excels at operating at the intersection of product strategy, technical innovation, and user-centric design, translating complex business requirements into intuitive, high-impact applications.
With a proven track record of leading cross-functional teams and pioneering novel AI solutions for global Fortune 500 enterprises (such as Nestlé, Roche, FIFA, Zurich and more), Jack demonstrates a unique ability to drive projects from strategic conception to flawless execution, fostering operational excellence and delivering tangible business value.
His entrepreneurial drive and commitment to continuous innovation are evidenced by his work in founding tech-enabled ventures and providing expert AI consultancy.
2019 – Present
Client: Nestlé
Project: Global IT Portal Transformation
As the Principal UX Advisor for Nestlé's global IT portal, served as strategic design leader for a platform serving tens of thousands of employees worldwide.
Orchestrated efforts between the core IT portal development team and dedicated Nestlé UX team, bridging complex technical requirements with intuitive, accessible design to boost user satisfaction and operational efficiency across Nestlé's vast IT landscape.
Technical Innovation: Single-handedly developed a custom OpenAI solution from the ground up using Python, engineered specifically to address critical data integrity challenges within the employee center's knowledge articles and service catalogs.
This bespoke AI tool dramatically improved accuracy, reliability, and overall usability of information provided to employees, significantly boosting portal effectiveness and user engagement.
Client: Sonova
Project: Sonova Employee Center Enhancement
Led UX Expert role for the Sonova Employee Center, ensuring perfect alignment with Sonova's corporate identity. Meticulously directed alignment of all digital assets—colors, logos, typography, imagery, and interactive elements—with official branding guidelines. Provided strategic guidance on concrete methods to elevate portal user-friendliness and intuitive navigation, creating a more cohesive and positive user journey for all employees.
Role: Internal DXC Strategic Initiative
Project: Shaping DXC's AI Strategy & Offerings
Led the GenAI development team while guiding design and implementation of novel AI use cases leveraging ServiceNow ITSM PRO+ capabilities. Responsibilities spanned full product lifecycle: from ideating high-value use cases and leading customer engagement sessions, to ensuring robust, technically sound solutions with superior user experiences. Innovative concepts developed under this leadership directly shaped DXC's corporate AI strategy and competitive positioning.
Role: Member, Works Council
Project: Internal Employee Representation
Elected member of the Works Council, representing colleague interests and well-being within DXC's corporate structure. Acted as vital communication bridge between workforce and senior management, ensuring employee perspectives were heard during key organizational decisions. Actively participated in consultations, contributed to policy discussions, and championed initiatives for improved work environment.
Client: DXC Technology (Internal Initiative)
Project: Elevating Internal UX Awareness & Adoption
Spearheaded strategic initiative to embed design thinking within the organization. Developed and led internal campaign educating development teams, project managers, and stakeholders on user-centered design principles. Created compelling presentations, best-practice documentation, and case studies demonstrating how UX integration leads to superior outcomes, reduced rework, and increased client satisfaction.
Client: Roche
Project: Roche Real World Data (RWD) Knowledge Hub
Appointed UX Design Lead for Roche Real World Data initiative, creating a centralized digital hub for disseminating complex insights from global Diagnostics and Pharmaceuticals projects. Orchestrated entire portal experience from information architecture to final interface design, translating multifaceted scientific data into intuitive format for researchers, clinicians, and business stakeholders.
Client: Roche
Project: Enterprise HR Transformation & ServiceNow Implementation
Lead UX professional for end-user portal during Roche's massive HR services transition from Neocase to ServiceNow. Architected entire user-facing experience, achieving strategic alignment with senior HR leaders, technical teams, and diverse end-user groups from various departments.
Instituted and facilitated multiple user focus groups, embedding iterative, feedback-driven methodology at project's heart. Portal was meticulously crafted based on real user needs, designing entirely new interfaces and significantly customizing ServiceNow components to create a powerful, bespoke solution beyond standard implementation.
Client: Roche
Project: Roche Personnel & Compliance (P&C) Tech Portal
Led design of specialized sub-portal exclusively for HR professionals within Roche. Created "Personnel & Compliance Tech Portal" as professional command center, empowering HR department with dedicated tools for workflow management and service delivery monitoring. Designed sophisticated, tool-oriented interface enabling efficient access to services and integrated dashboard for key service completion statistics.
Client: Roche | Duration: Jan 2020 – Mar 2020
Led strategic UX foundation for Roche HR transformation through deep discovery, research, and stakeholder alignment.
Duration: 2019 – 2020
Led various UX/UI initiatives including internal event platforms, mobile app concepts, portal enhancements, and process optimization tools.
Client: Werken bij Defensie (The Dutch Ministry of Defence)
Project: National Military Recruitment Platform Overhaul
Spearheaded strategic research and design to address critical business challenge for the Dutch Army: improving low conversion rates and optimizing escalating recruitment costs. Conducted comprehensive discovery phase with full forensic analysis of existing digital recruitment channels and in-depth interviews with key personas.
Developed and visualized new, holistic concept that radically simplified the traditionally opaque application process. Success was so significant it garnered unsolicited interest from other Dutch governmental bodies, with proposed mobile application slated for full integration into the national recruitment environment.
As a co-founder, Jack oversees a portfolio of specialized e-commerce supplement brands, directing strategy, product development, and brand experience in close collaboration with a team of medical professionals.
Avalon Supplements: The overarching firm through which he manages strategic and operational initiatives across the brand portfolio.
Ready-2 (www.ready-2.com): The flagship performance-focused brand. For Ready-2, he leads the brand identity, packaging design, and digital experience. He also architected and built a sophisticated AI-powered site-wide translation system for its Shopify store, leveraging OpenAI and Gemini APIs to manage large-scale data processing and enhance its international reach.
Evia: A new brand currently in development, specifically focused on addressing female hormonal health and PMS. This venture showcases his ability to identify new market needs and develop highly targeted, user-centric product lines.
Company: turn.one
Alongside a colleague, Jack co-founded turn.one, a boutique consultancy focused on building bespoke AI automations and providing high-level strategic guidance on AI and UX to businesses.
Key Activities:
Custom AI Automation: Designs and develops custom AI-powered solutions to solve specific client challenges, streamline operations, and unlock new efficiencies.
Strategic AI Consulting: Acts as an external AI strategist for companies that need to navigate the complexities of modern AI integration. In a recent engagement for abfresearch.nl, he was commissioned to conduct a full strategic exploration of their business to identify all high-impact opportunities where post-2023 LLM-based tools and generative AI software could be embedded into their research and business processes.
Creative AI Development: Utilizes IDE AI tools to rapidly build and deploy beautiful, functional web applications and prototypes from scratch, demonstrating the speed and power of modern creative AI development.
Architected custom AI solution using OpenAI API to validate knowledge base integrity across thousands of articles, implementing human-in-the-loop verification and achieving measurable improvements in data accuracy and user satisfaction.
Led end-to-end user experience design for ServiceNow-based HR portal, conducting global user research and focus groups to ensure seamless transition for diverse workforce, resulting in high adoption rates and positive stakeholder feedback.
Established and led technical strategy for enterprise AI initiatives, developing innovative proof-of-concepts that shaped official AI strategy and directly led to three new client engagements focused on AI implementation.
Rotterdam University of Applied Sciences
A comprehensive degree program that provided a strong, multidisciplinary foundation in the end-to-end process of digital product creation. Core skills and competencies developed during this education include:
Harvard University (edX)
An intensive, hands-on program focused on the theoretical foundations and practical applications of modern artificial intelligence. The curriculum provided deep insights into the core mechanisms that drive intelligent systems. Key areas of study and application included:
Harvard University (edX)
A deep engagement with Harvard's largest and most comprehensive introductory course on computer science. This program provides both theoretical knowledge and practical, hands-on experience across a wide range of essential programming languages, including:
Rotterdam University of Applied Sciences
A specialized, project-based program focused on solving a real-world UX challenge for the NOS (Nederlandse Omroep Stichting), the Dutch national public broadcasting foundation.
Total: 22+ professional certifications and specialized training programs, with particular depth in ServiceNow platform architecture, ITSM implementation, and enterprise AI solutions. Continuous platform expertise maintained through regular delta certifications and emerging technology training.
• Open-source contributor
• AI ethics advocate
• Tech community engagement